Saffron PR is a consultancy for brands across food, design, and lifestyle, offering impactful storytelling for mission-driven food and hospitality-adjacent brands.
While their projects are diverse in concept, each client has a vision
that influences and inspires.
While their projects are diverse in concept, each client has a vision
that influences and inspires.
I work with many of my clients from launch to expansion, creating thought-provoking brand narratives and putting these stories on the radar of editors, writers and influencers who can share them with my clients' target audiences and increase consumer awareness.
Services:
MEDIA RELATIONS
BRAND STRATEGY
KEY MESSAGING & POSITIONING
BRAND PARTNERSHIPS & COLLABORATIONS
Services:
MEDIA RELATIONS
BRAND STRATEGY
KEY MESSAGING & POSITIONING
BRAND PARTNERSHIPS & COLLABORATIONS
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As a pantry brand that was just getting started, Esha served as an incredible resource to help get the story out about Primary Beans. Her thoughtfulness, flexibility, and attention to detail made it clear that she was capable of meeting a brand where they're at in terms of resources and PR needs. Esha used her long-term relationships to connect us with not only traditional food media, but other lifestyle and ag-focused media (we love the coverage in Food & Wine and Modern Farmer!), influencers, and like-minded brands as well. We'd definitely work with Esha again as we evolve as a company.
LESLEY SYKES, CEO & CO-FOUNDER OF PRIMARY BEANS
As a pantry brand that was just getting started, Esha served as an incredible resource to help get the story out about Primary Beans. Her thoughtfulness, flexibility, and attention to detail made it clear that she was capable of meeting a brand where they're at in terms of resources and PR needs. Esha used her long-term relationships to connect us with not only traditional food media, but other lifestyle and ag-focused media (we love the coverage in Food & Wine and Modern Farmer!), influencers, and like-minded brands as well. We'd definitely work with Esha again as we evolve as a company.
LESLEY SYKES, CEO & CO-FOUNDER OF PRIMARY BEANS
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As a small business that was just getting its bearings, jumping into the world of PR seemed incredibly nerve wracking. Esha guided us through the process with a spot on sense of direction and worked with us to determine a plan, and adapt when things changed. She quickly understood the nuances of our business and what we wanted to highlight about our process. Over the past year of working together, we’ve built a solid understanding of each other and I trust her to use her relationships in the media to help drive our business forward. Esha has found the right balance of sharing our story through outlets like Civil Eats and Modern Farmer with product-centric hits in the New York Times, Conde Nast Traveler, and Bon Appetit. We’re so lucky to have her on our team.
KRISSY SCOMMEGNA, FOUNDER OF BOONVILLE BARN COLLECTIVE
As a small business that was just getting its bearings, jumping into the world of PR seemed incredibly nerve wracking. Esha guided us through the process with a spot on sense of direction and worked with us to determine a plan, and adapt when things changed. She quickly understood the nuances of our business and what we wanted to highlight about our process. Over the past year of working together, we’ve built a solid understanding of each other and I trust her to use her relationships in the media to help drive our business forward. Esha has found the right balance of sharing our story through outlets like Civil Eats and Modern Farmer with product-centric hits in the New York Times, Conde Nast Traveler, and Bon Appetit. We’re so lucky to have her on our team.
KRISSY SCOMMEGNA, FOUNDER OF BOONVILLE BARN COLLECTIVE
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Esha of Saffron PR spends the time to understand our goals for each new design project, as well as our business. Through creative strategy and planning she always exceeds them. She has a natural ability to connect with others and has discovered many new opportunities, collaborations and coverage for my design business and I. She has truly been an integral part in our increased recognition and further establishment in the design world, both on a local and national platform. Esha is cool, calm, collected and extremely professional. She has been a welcome addition to our small business. We couldn’t do it without her!
KATE ROHRER, FOUNDER OF ROHE CREATIVE
Esha of Saffron PR spends the time to understand our goals for each new design project, as well as our business. Through creative strategy and planning she always exceeds them. She has a natural ability to connect with others and has discovered many new opportunities, collaborations and coverage for my design business and I. She has truly been an integral part in our increased recognition and further establishment in the design world, both on a local and national platform. Esha is cool, calm, collected and extremely professional. She has been a welcome addition to our small business. We couldn’t do it without her!
KATE ROHRER, FOUNDER OF ROHE CREATIVE
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Soom Foods' relationship with Esha has been very valuable. She has successfully garnered top-tier press and has used her relationships in the industry to make authentic connections for our company. Beyond publicity, she is a strategic sounding board and trusted advisor for our communication across all mediums. She's not afraid to hold all members of the Soom crew she works with to high standards.
AMY ZITELMAN, CEO AND CO-FOUNDER OF SOOM FOODS
Soom Foods' relationship with Esha has been very valuable. She has successfully garnered top-tier press and has used her relationships in the industry to make authentic connections for our company. Beyond publicity, she is a strategic sounding board and trusted advisor for our communication across all mediums. She's not afraid to hold all members of the Soom crew she works with to high standards.
AMY ZITELMAN, CEO AND CO-FOUNDER OF SOOM FOODS
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I would suggest working with Esha in a heartbeat. When working in television production, the details matter and when you can collaborate with like-minded people who understand what works for your audience, it makes your job so much easier. Esha was able to do that for me on the segments that we worked on while I was at the TODAY Show. Working with her was a breeze throughout the process, from our phone conversations, to our in-person meeting. She's also just a pleasant, joyful person to be around. Esha is a woman on a mission to provide a great service: making her clients accessible to as many people as possible. We've kept in touch since and I'm excited to see where her business goes next.
MEGAN WHEELER, FORMER PRODUCER, TODAY SHOW
I would suggest working with Esha in a heartbeat. When working in television production, the details matter and when you can collaborate with like-minded people who understand what works for your audience, it makes your job so much easier. Esha was able to do that for me on the segments that we worked on while I was at the TODAY Show. Working with her was a breeze throughout the process, from our phone conversations, to our in-person meeting. She's also just a pleasant, joyful person to be around. Esha is a woman on a mission to provide a great service: making her clients accessible to as many people as possible. We've kept in touch since and I'm excited to see where her business goes next.
MEGAN WHEELER, FORMER PRODUCER, TODAY SHOW
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I would refer Esha without batting an eye. She was diligent and efficient, had great timelines, amazing timely communication and communicated clear expectations about what she could offer. I knew I was in good hands and that she was putting her all into my store opening. Esha is highly organized and straightforward with what she can provide and achieve. She listened to me and learned about myself and my company to adjust and tweak her work for the company to be "Glo-ing" in the Sip-N-Glo look, feel and energy. Working with Esha to open the third store was the first time I worked with an outside PR consultant and it was well worth the time and money to make the opening flawless in press, social media buzz and customer traffic. It alleviated the stress of opening by helping in areas that are not my strong suit. I would highly recommend her and feel her work was well worth it. She hit our opening out of the ball park!
KRISTIN LUBSEN, OWNER, SIP-N-GLO JUICERY
I would refer Esha without batting an eye. She was diligent and efficient, had great timelines, amazing timely communication and communicated clear expectations about what she could offer. I knew I was in good hands and that she was putting her all into my store opening. Esha is highly organized and straightforward with what she can provide and achieve. She listened to me and learned about myself and my company to adjust and tweak her work for the company to be "Glo-ing" in the Sip-N-Glo look, feel and energy. Working with Esha to open the third store was the first time I worked with an outside PR consultant and it was well worth the time and money to make the opening flawless in press, social media buzz and customer traffic. It alleviated the stress of opening by helping in areas that are not my strong suit. I would highly recommend her and feel her work was well worth it. She hit our opening out of the ball park!
KRISTIN LUBSEN, OWNER, SIP-N-GLO JUICERY
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I have worked with Esha for several months, and she has been an invaluable resource for my business. She effectively cultivated relationships with local editors and put my brand on the radar. Beyond the press placements, she's been a great source of advice for overall marketing strategy, including events and partnerships. My business has grown like crazy in the last year, and Esha's work has been a huge part of that.
LAUREN PRIORI, OWNER, L. PRIORI JEWELRY
I have worked with Esha for several months, and she has been an invaluable resource for my business. She effectively cultivated relationships with local editors and put my brand on the radar. Beyond the press placements, she's been a great source of advice for overall marketing strategy, including events and partnerships. My business has grown like crazy in the last year, and Esha's work has been a huge part of that.
LAUREN PRIORI, OWNER, L. PRIORI JEWELRY
Get in touch: [email protected]